Product Marketing: Chemistry x 420 Waldos
- Trevar Mazza
- Nov 3, 2020
- 1 min read
My role.
Brand Strategy, Product Development, Creative Concept + Direction, Product Marketing, Copywriting
Tagline.
A Vintage Cannabis Experience
Launched.
Q2 2018
Website.
Who.
Cannasseurs who appreciate quality cannabis and the novelty of weed's high holiday.
What.
Chemistry and the 420 Waldos invite you on a most righteous journey back in time on 4/20 with 1971: A Vintage Cannabis Experience, a special release full-spectrum vape cartridge. Not familiar with the Waldos? They're the group of wisecracking Northern California teenagers who originally coined the term "420" all the way back in 1971.
Why.
Tap into the earned-media halo effect generated by the Waldos every 4/20. 1971 was the first time the Waldos put their name on a consumable cannabis product and Chemistry's first product collaboration.
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