Out-of-Home Campaign: Cannabis Connects

My role.

Worked closely as CMO with advertising agency on the creative and thirteen billboard placements strategically targeted for their location near licensed cannabis retailers carrying the Chemistry brand throughout San Francisco, the East Bay and Los Angeles.

Slogan.

Cannabis connects.

At Chemistry we believed that no matter how extraordinary or mundane the situation, cannabis can help facilitate a deeper connection to the moment–to the beauty of now. Our first out-of-home lifestyle campaign explored that idea while supporting the brand in a fun and engaging way by capturing intimate moments shared between friends and lovers just after they'd consumed a Chemistry product.

Budget.

$225,000

Launched.

Q3 2019

Press release.

https://www.trychemistry.com/post/chemistry-connects